Family Entertainment Center
Moving beyond infants, toddlers and pre-teens, your fun center starts to morph into a full activity mix capable of attracting a wide age group, usually from 5 years and older. Due to this larger demographic appeal, we refer to this model as a Family Entertainment Center, or FEC for short.
While the indoor party center or children's entertainment center provides activities both weekday and weekend, the primary revenue opportunity comes from parties and if available various programs and content, mostly on the weekends.
The FEC model, in it's various iterations and ability to attract the broadest demographics, provides good operators with traffic everyday of the week by virtue of it's attraction mix and broad group services.
Whether appealing to families (as identified by parents with children 10 years and younger), or an older age group, or a combination of all ages, and corporate groups, the community based family fun center or location based FEC is the amusement model that has and will continue to endure.
3 Fun Center Startup Questions to Ask
No matter the amusement business model of interest to you, there are a few first steps in the process that are applicable to every CEC, FEC, Game Room or other leisure business attraction that must be completed.
These initial common steps can all be addressed by answering a few questions:
- Is there a market opportunity?
- How big is that opportunity?
- What role can or should my business play in that opportunity?
These three questions will provide you with the foundation on which to build your project scope and the business planning required to see it come to market reality.
If you are just in the initial days of considering the feasibility of an amusement business, our How to Start a Family Entertainment Center guidebook is a good overview of what it takes to open a fun center business.
How to Start a Family Entertainment Center
Startup Academy
If you find yourself asking these questions, or wondering what question to ask, you may find our Startup Academy program of interest.
The Startup Academy program is a complete go-at-your-own pace, fun center feasibility and development program that combines our years of experience with our fun center business planning materials, guideboooks, forms and manuals into a packaged course with ongoing coaching, to help you pull together a complete fun center proposal with business plan and project package you can share with potential partners and funders.
Perhaps you have already been working on a project plan/idea - and need some hands on suppot/guidance to start your fun center?
Startup Academy is a step-by-step program to help amusement business developers research, plan and build a family entertainment center, indoor party center, or edutainment center business.
NO NEED FOR TRAVEL - Startup Academy is delivered direct to you, at your conveience via our Fun Center Academy website, and step-by-step materials, video webcasts, on-going telephone consultation and the Academy business course materials.
If you find yourself asking these questions:
- Where do I start?
- What information do I need?
- Where do I find that information?
- What do I do with it when I find it?
- How can I know if the project will succed?
The Startup Academy is a great opportunity.
Startup Academy offers these business tools to help you along the way:
- Market analysis and project feasibility.
- Comprehensive, industry specific business plan with financial data.
- FEC coaching that focuses on plan completion and funding presentations.
- Employee handbooks, operational forms and manuals.
- Modular video content allows you to go at your own speed.
- Academy mentoring and coaching to help keep you focused and motivated.
- Access to Academy library or webcasts and articles.
Not just a solid business plan, Startup Academy is a full amusement business course with ongoing discussions around startup, operations, management, staffing, attraction mix and facility design, marketing and creating great customer experiences.
Combining our 25 plus years in the amusement industry, both as an operator and a manufacturer/supplier, along with our extensive rolodex of industry professionals, successful owners and creative artisans - Startup Academy is the one place that can help you make it happen.
Visit the Fun Center Academy website to learn more...