Forget about Grabbing Attention, Earn it

By Terry Bean.

Remember the first time you heard the phrase “Attention Deficit Disorder”? Did you think “no way” or were you like most people and thought “yeah, I have a bit of that”?

Your customer’s attention space < than a goldfish’s

Fast forward to about nine years ago when the phrase “social media” started showing up everywhere. If you were in business, you were told it was a great way to market your product or service. And while this is still true today, EVERYBODY is doing it. The more people doing it, the more noise there is. The more noise there is, the harder it is for you to be sure that your message reaches your audience.  

You can’t let the noise stop you. You have to come up with content and posts that cut right through it and that your audience enjoys. With that in mind, I offer you the following ways of Being that will help you start conversations  and continually earn the attention of your tribe.

The Be Attitudes of Social Media

Be funny- The world loves a clown. If you hear a good joke, “borrow” it. Make humorous observations about everyday life. I heard this guy named Jerry Sign something or other…turns out he made a mint doing that.

better than ovaltene
Shows about nothing are even better

Be quotable- Can’t think of anything original? Use someone else’s quotes. We have a whole history full of them.  Can’t think of any quotes? Don’t worry, you can go over to Quote Land, they’ve got you covered for years.

Be relateable- The fastest way to build relationships is to create common ground. Talk about shared experiences. Everyone eats, listens to music and for this point looks at Facebook. Talk about local bands, bars/restaurants, and other local experiences to your center. Be sure to tag the places you’re discussing so they will talk about you too!

Maybe not the way to find common ground

Be interesting- Share relevant information that is topical to the day. DO NOT POST ABOUT POLITICS. This is a sure-fire way to alienate 37% of your audience and irritate 60% of them. Feel free to post about other relevant topics though.

Be interested- Ask about them. “ME” is everyone’s favorite topic. Ask about people’s thoughts. What experience do they like best? What about their kids? When was the last time they did x, y or z? What are their plans for the upcoming weekend, summer or holiday. Engage people by letting them talk!

Be thought-provoking- Say something that gives folks pause and makes them go hmmm. People like people (and companies) who think. Show off that brain power.

He was great in Coming to America
Remember the Arsenio Hall Show v 1.0? Yeah, I’m old too.

Be helpful- Offer tips that will improve others experience. Think about the most frequently asked questions you get. Make a list of 10 of them. Answer each one. Now you have 10 separate posts that will help people better understand your business.

Be bold- Chris Matthews on Hardball doesn’t get the big bucks because he’s namby pamby…he dots you between the eyes with his opinions. I’ll admit this becomes a bit of an acquired taste and not a great starting point. But once you have YOUR tribe, you can absolutely do this!

Be yourself- This last one is THEE most important. No sense in trying to be someone else because you’ll “attract” the wrong type of people.

What thoughts would you add to this conversation? See what I did there?

The absolute best practice I can share with you is to create a content frequency matrix where you schedule out your posts in advance. Make a folder on your computer (or phone) and save different types of content you see that fits these ideas. Know what kind of content you’re going to share on each day and share it. Make it a habit. It becomes so much easier to share content regularly if you already have it. 


Terry Bean has a passion for helping others succeed. He has put this passion to good use, offering his consulting services and relationship marketing knowledge to hundreds of businesses and individuals across the U.S.A. Check out his passions for business. http://trybean.com

What is the ideal length for a Business Plan?

typical Investor reviews 500 business plans each year, perhaps more. Of those 500 business plans, the majority are filed, lost or disregarded. Reasons for this are numerous, but Investors commonly complain that many of the business plans they receive are thick, overly ponderous documents. Many Investors will reach for the thin business plans first, finding this strategy most appealing when sifting through several hundred candidates. The ideal length for a business plan, according to many Investors, is 25 pages, with appropriate appendices.

Continue Reading

Family Entertainment Center Start Here

Family Entertainment Centers, Arcade Business, Amusement Parks and Children's Entertainment Centers - the resources you are looking for to design, build, open and operate a successful family entertainment center business.

"Bumper boat ponds will cost from $100,000 and up when equipped with 8 or more boats, fiberglass liners, water filtration and treatment equipment, safety fencing and lighting..."

By Peter F. Olesen

Too often, people start planning a family entertainment facility (herein referred to as an FEC) with little or no realistic information concerning the costs involved.

Limited Budgets

We constantly hear from people with projected budgets under $100,000.00 because they have obtained no realistic information prior to establishing their concept. There are no good reference books in the library, to our knowledge, that can realistically prepare newcomers for the enormity of their projects.

While it is possible to develop a small indoor facility with one or two budget attractions or a small miniature golf course in a leased location, for that small a budget, most facilities will cost far more. This is especially true when the FEC will include multiple attractions.

Continue Reading

Amusement Demographics 101

To clearly determine your local market opportunity and the potential of your project idea's profitability, the first step is looking at the local demographics.

The study and understanding of the demographic make-up of your market opportunity can be a complex one. However, prior to really digging into the specific data, and spending volumes of time there, you can do some quick, general rule-of-thumb projections to at least get a start and some degree of initial confidence, that yes this is an idea that could work.

Continue Reading

Popular Articles

Got something to say? We're looking for you. Amusement attraction owners who want to be mentors, email us here.

FEC Newsletter

Don't miss an issue - signup for our FEC Newsletter here.


No worries. We are spam free and respect your privacy. Safely unsubscribe at any time.FEC network newsletter signup

 

Amusement Equipment

amusement companies and suppliers
Looking for the best selection of amusement equipment and suppliers?  Use our One-Stop Catalog request form. Click here.

FEC Video

fun center TVFECTV 
SMART laser tag on youtubeSMART Laser Tag
ARENA-X arena games on youtubeARENA-X

Best of Youtube

FEC Attractions

Mission-7
ARENA-X

FEC Contact

Telephone Contact: (604) 755-7942
Contact Us

like us on facebokFACEBOOK
fun center twitterTWITTER
family entertainment center linked profile  LinkedIn